About Us
Who We Are
580 Strategies is a Native-owned small business led by former White House and U.S. Department of State leadership, specializing in digital transformation for the federal government.
What We Do
We’re known for fixing what others couldn’t: recovering failed digital projects, accelerating modernization timelines, and delivering value fast.
Our Mission
Our team brings elite expertise in cloud platforms, agile delivery, product management, and user-centered design—with a track record of rescuing and scaling high-impact IT programs across multiple agencies.
Founder: Rusty D. Pickens
Rusty D. Pickens is the Founder and Principal of 580 Strategies. He is the former Senior Advisor for Digital Platforms at the U.S. Department of State, and former Acting Director for New Media Technologies at the White House, where he led teams who operated cloud platforms for the Obama Administration to increase public engagement, improve user experience, enhance staff productivity, and heighten security posture. During this time, Rusty created new systems for and built new teams to lead Whitehouse.gov, the White House email outreach services, the Presidential correspondence system, the We The People petitions system, the White House Appointment Center, and the U.S. Embassy contact management systems.
Rusty’s two decades of leadership experience aligning organizational vision with technology strategy across top federal agencies and start-up environments included the Federal Salesforce Community of Excellence, the U.S. Small Business Administration, the 2009 Presidential Inaugural Committee, Obama for America 2008, and the Chickasaw Nation of Oklahoma. He currently advises clients on unlocking the potential of cloud computing and agile software delivery to vastly improve their digital presence and citizen experience.
A native-owned company, 580 Strategies is grounded in the spirit and wisdom of a resilient people coupled with the experience of a digital-first Presidential administration. Our company is excited to bring this combination to bear supporting digital transformation for all levels of government around the world. We are named for the 580 area code of the phone line from which our founder, Rusty Pickens, first accessed the internet in his hometown of Stonewall, in the heartland of Oklahoma; home to the Scissortail Flycatcher pictured in our logo, and the Chickasaw Nation where Rusty is an enrolled tribal member.
Would you like to start a project with us?
Request a free consultation today!